Branding study of Vespa in the UK
May 31st, 2005 | by Neil Barton | Posted in scooters | Comments Off
Brand Values
From its conception in 1946 to the present day, the Vespa has always been more than a scooter it is a classic style icon.
The Vespa is the reflection of a specific personality and lifestyle which consumers buy into – adventure, style and simplicity – and evokes notions of romance seen in ‘Roman Holiday’ and ‘La Dolce Vita’.
