Piaggio making more inroads in the US with new marketing company
Jun 14th, 2005 | by Neil Barton | Posted in scooters | Comments Off
Piaggio continues its march back into the US market, this time selecting a firm to support dealer network advertising, marketing and promotions. From the press release:
NEW YORK, June 9 /PRNewswire/ — Piaggio USA, Inc., manufacturers of the world-famous Vespa® Italian motor scooter, announced today that it has selected KraftWorks to lead a targeted advertising program for the Vespa brand in the U.S.
The campaign, supporting Vespa’s fast-growing U.S. dealership network, will include traditional media, and viral marketing promotions. This program will complement the Vespa branding campaign led by Piaggio’s global agency of record, TBWA.
