Da Vinci Code’ Brings in $77 Mln, Exceeding Analyst Estimates
May 22 (Bloomberg) — “The Da Vinci Code” generated $77 million in box office sales in its first weekend, overcoming negative reviews to beat analysts’ estimates.
The movie was the No. 1 film in the U.S. and Canada, beating the animated movie “Over The Hedge,” which opened as the second-most watched film with $37.2 million.
“The Da Vinci Code” opening is a relief for Sony Corp., which spent $125 million making the film and half as much again to market it. “The Da Vinci Code” was helped by legions of fans who bought more than 60 million copies of the Dan Brown novel it was adapted from, about a deadly conspiracy to hide the true origins of Christianity.
“Obviously this is a film with a built in audience,” said Gitesh Pandya, editor of Boxofficeguru.com. The reviews “didn’t have a big impact.”
The first-weekend take of “The Da Vinci Code,” provided by box-office tracker Exhibitor Relations Co., exceeded the $59.8 million average estimate of four analysts surveyed by Bloomberg News. The movie took in $224 million worldwide.
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