Microsoft film, TV downloads available via Xbox 360
Nov 7th, 2006 Posted in games, nerd culture, press, technology, toys | Comments Off
Microsoft Corp. will unlock the digital-distribution capabilities of its next-generation console, Xbox 360, to Hollywood studios beginning Nov. 22.
Xbox 360 gamers in the U.S., totaling at least 3 million, will be able to purchase TV shows and download them to their gaming hard drive as well as rent and watch movies on their consoles.
The first wave of content will include dozens of high-definition and standard-definition offerings from such partners as Warner Bros. (“Batman Forever,” “V for Vendetta,” “The Nine”), Paramount Pictures (“Nacho Libre,” “Jackass: The Movie”), MTV Networks (“South Park,” “SpongeBob SquarePants”), CBS (“CSI: Crime Scene Investigation,” “Survivor”) and Turner Broadcasting (“Aqua Teen Hunger Force,” “Robot Chicken”).
Xbox 360 represents the first video game console to secure programming from major content providers as well the opening of a new front in digital-media distribution alongside the likes of Apple’s iTunes and Verizon’s VCast.
Microsoft director of platform strategy Scott Henson said there will be thousands of hours of television and movie content available on the console’s virtual storefront, Xbox Live Marketplace, by year’s end.
“The reason the Hollywood studios are excited to partner with us is because we have this 18- to 34-year-old demographic that’s extremely valuable and attractive to the networks and content providers,” Henson said. “This is a great opportunity to reach them in a different way. I think you’re going to see because of that a lot of other studios jumping on board over time with additional TV shows and movies.”
Microsoft isn’t divulging pricing yet on TV shows or movies, but Henson said it will be competitive with other digital offerings, with HD content slightly more expensive than standard definition.
TV episodes will be updated on a regular basis and available for purchase as early as the day after they air.
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