CHICAGO (MarketWatch) — Scooters are no longer resigned to the courier business, college towns and replays of Gregory Peck and Audrey Hepburn’s Vespa-enchanted “Roman Holiday.” And they’re no longer foreign to U.S. buyers.
Domestic sales of these gas-saving two-wheelers have surged as budget- and environment-minded consumers look for relief from high pump prices and as more-appealing models come on the market. Demand isn’t expected to stall anytime soon, industry observers say.
U.S. sales for just the leading manufacturers Honda, Yamaha and Aprilia of scooters with engine sizes of 150cc or less (generally considered midsize to small and not usually reaching sustainable highway speeds) totaled about 16,000 in 1999. Sales from this group had jumped some 200%, to 48,000, by 2004, and they continue to rise, according to industry stats from Robert Pandya, spokesman for the Cycle World International Motorcycle Shows.
These figures include only those models endorsed by the Motorcycle Industry Council as being up to current industry standards and EPA regulations. Toss in older bikes and those imported from smaller, mostly Chinese, Taiwanese and Korean makers not typically manufactured to meet U.S. environmental rules, and the 48,000 figure nearly doubles, Pandya said.
Higher-end Vespa has seen a rebirth in U.S. popularity, returning to this market in 2000. Its scooters are once again being designed to EPA standards, but with new models giving a nostalgic nod to the brand’s traditional styling. Its Italian parent Piaggio (IT:307326: news, chart, profile) went public to much fanfare in early July. The company has U.S. dealerships in some 100 locations, over half of which have opened just since January 2005.
Energy efficiency, relatively low entry costs — some new midsize scooters start near $1,000 — and parking flexibility are frequent motivators behind purchases of new scooters and of the growing crop of used machines being refurbished from fix-it shops and flea markets. But for many buyers, the cache that comes with buzzing around the neighborhood astride a sleek mass of plastic and chrome is just as enticing.
“People realize you don’t need a three-ton vehicle to run down to the corner store. So, yes, it’s about practicality. But really, it’s about fun,” Pandya said.
Suburban Chicago family man and futures-industry executive Greg Sabatello is the proud papa of a four-stroke 200cc Vespa Granturismo, which he bought a few years ago. Sabatello reserves his scooter use mostly for the weekends, but finds he seldom gets behind the wheel on Saturdays and Sundays.
“I rarely drive a car; my son has taken over that. My entire family lives within blocks of each other and my kids’ schools and sporting events are all close. You can’t beat the convenience of the Vespa, particularly for errands,” he said. “I can put the groceries under the seat and in the bubble on back.”